Does your website and social media show signs of life?
Are they on life support or do they look dead?
People go to the trouble of searching for your business. They are actively looking for you online. What do they find?
No content looks like no life. Is the business even open? Your potential customer, your hot prospect will move on to another business page that looks like the business is actually open.
Reality check what does your website, blog, Facebook page etc. look like to a newcomer? If you have not updated the look and more importantly the content, you lose them. That is costing you business.
Content creation is not hard. Posting to your website and social media sites is not hard. But it does take time and some planning. Is your bottom line worth it?
If you understand you need regular content produced and posted we can help coach you on simple ways to regularly make content, or in some cases we can do it for you. Depending on your business we can handle most content in a done-for-you manner, freeing you up to handle the work of your business.
Key reasons why content breathes life into your business and lack of content kills it:
- INFO – people come your website and social media for a reason, they want to know more about your business, make sure they find helpful information that is fresh and up-to date otherwise you look out of business.
- SEO – search engines like Google, Bing, Yahoo can only find a website IF there is new content regularly because they only send traffic to websites that are active. No traffic from the search engines means you are missing out on all those people looking for a business like yours, they go to the competition
- KNOW, LIKE, TRUST – people buy from businesses/people that they know, like and trust. How can you develop a relationship with a prospective customer if you have no articles, videos, audios that share your knowledge, skills, attitude and competence? A relationship? Yep. If people watch and read ENOUGH OF someone’s work they feel like they know the person. Strangers feel like they know people after watching a number of videos and reading their articles/posts. Provide the content so people can get to know your business (and you) enough to want to do business with you.
- SAVE TIME – produce content once and let people view it anytime, day or night all year round for years. You produce it once but it goes to work for you every time someone views it. Effective and efficient. You don’t have to spend time educating, informing and answer repeated questions personally because people have viewed it on their own time BEFORE contacting you.
Consider what you notice about a website and social media page when you search for a business and then look at yours in the same light… with fresh eyes. Reality check.