As I mentioned in a previous post — there are really only three key areas to grow your business:
- Increase the number of clients
- Increase the average size of the sale per client
- Increase the number of times clients return and buy again
Only three.
It’s significantly less daunting if you only have to focus on three categories. In fact, it’s empowering. There are lots of subsets of each of these three categories but it’s a lot simpler to have only three areas to focus on.
10% growth is a very achievable goal, while spending no more marketing money that you already do:
- increase the number of your clients by 10%
- increase the average dollar value transaction/sale of each client by 10%
- increase how often clients purchase in a year by 10%
If you those three steps, you just multiplied your business gross income by more than 133%!
Very achievable, all while spending the exact same dollars on client acquisition and retention. By just tweaking the methods used you can even produce a doubling of your results with your present budget!
Here is a bakers dozen sample of our list of “23 Ways To Multiply Your Business and Your Income”:
- Earn a 5 Star online reputation. Over 79% of buyers read online reviews. No reviews is as negative as a poor reviews
- Take control of the process and opportunities to create and collect great reviews from happy customers
- Develop a clear compelling core story that makes you or your business unique and gives it heart, feeling, attractiveness
- Have a Unique Selling Proposition (USP) that identifies, differentiates and makes your business/product/service attractive to others
- Offer a compelling, security inducing guarantee. Make it safe for people to say YES
- Make it easier for people to do business with you
- Identify specific target markets, schedule time to market to each
- Develop strategies for accessing and marketing to the target markets
- Create 1, 2 or 20 customer acquisition strategies, systematized
- Implement 1, 2 or 20 customer retention strategies, systematized
- Create 1, 2 or 10 customer referral strategies, systematized
- Develop strategic partnerships with other businesses
- Create and maintain a customer list, collect your customers contact information, offering a benefit
- ….
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